New regulations and changes to existing laws are expected this year and soon after in Asia. India and Vietnam have legislation in process; and Australia, Japan, Korea, New Zealand and Singapore are looking to more closely align with the EU’s GDPR. Morrison & Foerster’s overview looks at changes evolving with regard to scope, cross-border transfers, breach notification rules and enforcement.
TikTok, which has been running afoul of EU regulators and recently received warning tougher rules are planned this year, has announced plans for two new EU data centers. The intent is to migrate the company’s EU user data there to be stored and managed locally.
A true/false test taken by 2,000+ US consumers found 77% still don’t understand how they’re being tracked by companies. Not surprising, since privacy policies have so often been written in ways to obscure the information. According to this test conducted by the University of Pennsylvania Annenberg School, it would be good for the Federal Trade Commission to set more stringent limits (as it seems to plan to do) on data collection by companies, rather than to rely on individuals to opt in or out of having data collected on them.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.