Amplitude calls itself a “digital optimization system”, which could mean almost anything. In fact, they collect customer-level behaviors and product data, and use it to identify opportunities, build personalized messages, and track near- and long-term results. They just added an A/B testing module that draws on the same data, which lets it do much more than standard A/B tests.
It’s a bit of a potpourri today, Dear Reader. Here’s a report from 360iResearch that estimates the global CDP market at $1.7 billion in 2021, growing to $5.3 billion by 2026. They offer breakouts by CDP type, enterprise size, vertical, region, and more, although it’s hard to imagine how they’d find that out. Price is $4,207.
Here’s an effort to save by the planet by discarding old emails, which are wasting resources by taking up storage space. The idea is to put an expiration date on commercial emails, since few people will ever look at them more than a few days after they’re sent. I’m pretty sure they’re serious, although it might be a subtle joke.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.