Remember when Teen Talk Barbie got in trouble for saying “math class is tough”? I doubt Media Buyer Barbie would have the same problem if she complained about programmatic advertising, which confuses everyone. The ANA is trying to help with a CMO’s Guide to Programmatic Transparency, 49 pages of wisdom that isn’t exactly beach reading, although a daiquiri might help.
Site search and personalized recommendation vendor Sharpspring has added email to its supported channels through an integration with Klaviyo. Klaviyo is making friends faster than a butcher at a dog park: today they also announced an integration with buy now pay later service Sezzle, and two weeks ago they launched a strategic alliance with Shopify.
Kaleyra, Inc., a rapidly growing omnichannel business communications platform in India has partnered with Truecaller, an industry-leading caller ID service provider, to further establish trusted and safe business communication services through Truecaller’s proprietary Verified Business Caller ID solution. With Verified Business Caller ID, Truecaller will provide Kaleyra clients inIndia with various services that further ensure safety and security in their messaging efforts.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.