Attention-based ad buying is one way to help advertisers ensure they are spending money wisely. DoubleVerify, which specializes in media quality and attention data, is upping their game through an alliance with Scibids, which uses AI to optimize programmatic ad buying. Good timing.
The Association of National Advertisers (ANA) is also unhappy, in their case with programmatic media transparency. They issued a report earlier this week that found 23% of the $88 billion in open web programmatic media spend is wasted, including 15% on “made for advertising” websites that offer “low-quality content, such as fake news, conspiracy theories, or spammy links”. Mostly they argue it’s up to advertisers to be more careful.
The U.S. Federal Trade Commission has filed charges against Amazon for tricking consumers into joining its Prime program and blocking them from quitting. Prime is a core business-building tool for Amazon, so this could be serious. It’s one more sign of increasingly feisty global tech regulation.
Meta has begun rolling out its AI assistant across more than 40 European countries. It blames delays in the rollout on Europe’s “complex regulatory system.” The assistant will be available in six languages, initially on Facebook, Instagram and WhatsApp Messenger.