Many Latin American startups valued above US$100 million considered going public on Nasdaq in 2021, according to the Head of Nasdaq for Latin America and expectations are they may do so soon. This is the case for companies like Ebanx, PicPay, Rappi, and the fintech firm Creditas, one of the most valuable in Latin America.
The ANA recently estimated that global advertisers waste at least $14 billion year on websites that post unoriginal, low-quality content so they can sell programmatic advertising. News rating service NewsGuard sees the same problem, although they peg the annual waste at $2.6 billion. A separate NewsGuard study found ads on such sites from 141 major brands, with more than 90% served by Google Ads despite Google’s claim to avoid them.
Altum Lab, the Chilean AI startup, has closed a deal with the World Seed Bank to develop a model that predicts seed germination to facilitate intelligent storage and management, opening up new opportunities in the agricultural industry. Through Bruna, its platform specializing in advanced technological services to solve common industrial problems, the company will create a prediction that assesses the probability of seed germination while harnessing the power of artificial intelligence to drive sustainable agriculture and strengthen food security.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.