Ninety Percent of Ads on Junk Sites Placed by Google: NewsGuard Report

The ANA recently estimated that global advertisers waste at least $14 billion year on websites that post unoriginal, low-quality content so they can sell programmatic advertising. News rating service NewsGuard sees the same problem, although they peg the annual waste at $2.6 billion. A separate NewsGuard study found ads on such sites from 141 major brands, with more than 90% served by Google Ads despite Google’s claim to avoid them.