Bored with retail media and connected TV?  You can shift your trend-hunting antennae to in-game advertising, which is gaining increasing attention as media channel.  Anzu, which offers programmatic in-game ad placements to game developers, just added $48 million Series B to hurry things along.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.