AnyRoad Raises $9.2 Million to Measure Offline Experiences

We have a flurry of attribution news today, for some unknown reason. Oh, the irony. We’ll start with a $9.2 million Series A funding from AnyRoad, which measures the impact of offline experiences by collecting data from CRM, loyalty, ERP, and POS systems. They call dibs on Experience Relationship Management as a category.PR