Apple App Tracking Opt-In Near 50% and Rising: AppsFlyer Study

This AppsFlyer report takes a glass-half-full view of Apple’s tightened privacy rules, reporting that 46% of users have opted to allow app tracking when asked, and predicting rates will increase over time.  They also report that companies are getting better at doing attribution in privacy-compliant ways.  In plainer terms: the sky is not falling.