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Mobile, Podcasts, CTV Ad Budgets Will Grow Fastest in 2022: Censuswide Report

This is our last newsletter of the year, Dear Reader, so I’ll keep it upbeat.  Here’s a nice study by market research firm Censuswide, which reports that 66% of marketers expect a higher budget in 2022.  Greatest growth will be in mobile advertising, podcasts, connected TV, and out of home. Fun!

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More Buyers Want Personalization Opt-Out than Recommendations: Kustomer Report

January 3, 2022

Kustomer found the most desired retail personalization features were quick access to recently viewed products (59%) and online account information and purchase history (55%).  But take note: ability to opt out of personalization (52%) ranked far ahead of personalized product selections based on past browsing and buying behavior (32%), behavior on other retail websites (19%), or demographic information (12%).

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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