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Mobile, Podcasts, CTV Ad Budgets Will Grow Fastest in 2022: Censuswide Report

This is our last newsletter of the year, Dear Reader, so I’ll keep it upbeat.  Here’s a nice study by market research firm Censuswide, which reports that 66% of marketers expect a higher budget in 2022.  Greatest growth will be in mobile advertising, podcasts, connected TV, and out of home. Fun!

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More Buyers Want Personalization Opt-Out than Recommendations: Kustomer Report

January 3, 2022

Kustomer found the most desired retail personalization features were quick access to recently viewed products (59%) and online account information and purchase history (55%).  But take note: ability to opt out of personalization (52%) ranked far ahead of personalized product selections based on past browsing and buying behavior (32%), behavior on other retail websites (19%), or demographic information (12%).

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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