Apple is delaying enforcement of the iOS 14 privacy features that will require permission for advertisers to access its IDFA device ID. Advertisers in general and Facebook in particular were upset about the feature, which will severely limit tracking of individuals. Apple said the new feature would be deployed “early next year”.
Not much usually happens on the Friday before Labor Day weekend, but Salesforce did let slip news that it is buying headless online storefront Mobify. It’s a nice extension of Salesforce’s existing ecommerce capabilities and another sign of increased competition as online sales take a larger share of retail pie.
Did you notice that today’s items all start with a question? RichRelevance has some new answers about what buyers want. They just launched “deep recommendations”, which can predict how products will sell before they’ve been offered. The company says that system yields 80% higher sales than standard recommendation engines.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.