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Salesforce Buys Mobify for Headless Storefronts

Not much usually happens on the Friday before Labor Day weekend, but Salesforce did let slip news that it is buying headless online storefront Mobify. It’s a nice extension of Salesforce’s existing ecommerce capabilities and another sign of increased competition as online sales take a larger share of retail pie.

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Your face as a digital token – good idea?

September 8, 2020

PopID users’ faces are key to payment & entry  California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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