Not much usually happens on the Friday before Labor Day weekend, but Salesforce did let slip news that it is buying headless online storefront Mobify. It’s a nice extension of Salesforce’s existing ecommerce capabilities and another sign of increased competition as online sales take a larger share of retail pie.
PopID users’ faces are key to payment & entry California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.
If your programmatic media bingo card had “movie theaters” on it, you’re can check that one off: digital out of home ad network Vistar Media is teaming with Screenvision to sell in-theater ads. This assumes that people will actually attend theaters again.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.