A search for attentive.com also leads to a the site for a natural supplement said to help children focus on learning. The company also sells “Genius Drops”, so color me skeptical. Where was I? Oh, right: attentivemobile.com belongs to a personalized mobile messaging platform that just raised a $40 million Series B.
I don’t know whether you care, Dear Reader, but Verizon has sold once-hot multi-media blogging platform Tumblr to WordPress owner Automattic. Tumblr was part of Verizon’s ill-fated Yahoo! acquisition. Let’s consider this a reminder of how quickly online platforms rise and fall.
Finally, printing industry group The Specialty Graphic Imaging Association bought NAPCO Media, which publishes several printing and publishing trade magazines. The goal seems to be a broader reach for SGIA. NAPCO is – or was – family owned.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.