Covid gave Reckitt Benckiser a snapshot of just about every Australian who could possibly buy cleaning products – and along with retailers, a huge trove of shopper data to fuel digital campaigns. Harnessing that data has already driven 2.5x better returns, says Reckitt Hygiene product marketing boss Saurabh Jain.
Google saw that replication of Australia’s framework would force information to be consumed in a particular manner, “favouring a narrow range of sources for the diffusion of knowledge.” In effect, this would carry the huge implication of undermining democratic discourse and media diversity.
Singapore’s fintech industry hit a five-year high at 191 deals transacted in 2021, a 37% increase compared to 2020’s deal count (139 deals) and a 91% increase from 2019’s figures (100 deals), said a KPMG report.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.