Next, news that oddly-named Ayuda[x] is testing an AI-driven ad server for digital billboards, in-store displays, and such. The system monitors mobile device signals to measure in-store foot traffic, correlates the traffic with ad messages, and adjusts the messages to improve results. Cool but it’s still not targeted at specific individuals, Minority Report-style.
Web personalization vendor Monetate has announced a new product that uses machine learning to select the best messages for each individual in real time. The company will continue to offer its test-based optimization system.
Content recommendation vendor Taboola announced a partnership with LiveIntent, which embeds advertising within email newsletters. The alliance will allow more personalized selection of the content that LiveIntent delivers to each user. LiveIntent relies on users to log in to identify themselves. It serves 160 million unique people each month in three billion email newsletters from 1,600 U.S. publishers.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.