Ayuda[x] Tests AI-Driven Out of Home Ad Server

Next, news that oddly-named Ayuda[x] is testing an AI-driven ad server for digital billboards, in-store displays, and such. The system monitors mobile device signals to measure in-store foot traffic, correlates the traffic with ad messages, and adjusts the messages to improve results. Cool but it’s still not targeted at specific individuals, Minority Report-style.