Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater. MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future. Beyond lack of time, the biggest challenge with training is it’s too focused on theory.
B2B CDP Calibermind announced a $8 million Series A funding, bringing total funding to $14.4 million. Calibermind makes heavy use of AI for analytics and data integration. Unlike many B2B CDPs, they don’t supplement clients’ own information with compiled data.
Reports of collusion between Google and Facebook (now Meta) to skew the display advertising market have apparently caught the eye of European regulatory agencies. Both the European Commission and the UK Competition Market Authority have opened investigations into the “Jedi Blue” agreement. The collusion was originally revealed in a lawsuit led by the Texas Attorney General.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.