Looking for some ammunition in your fight for a data quality program? Bad data costs marketers 21 cents of every media dollar, according to this Forrester study for Marketing Evolution. Quality leaders performed better on every imaginable business metric.
Privacy issues are creeping up on you like the demented clown in a horror movie, Dear Reader. BigID stands ready to rescue you with tools to find and monitor all the personal information hidden in your virtual cupboards. They just raised a $50 million Series C, bringing total funding to $96 million.
Here’s something rare: upbeat privacy news.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.