Event and marketing engagement platform Banzai has signed a non-binding letter of intent to acquire Boast. Boast captures video testimonials from customers that can then be shared across a range of channels to drive leads and conversions and build trust. Its customers include HubSpot, Whole Foods and The North Face.
Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.
Generative AI is creating a “tectonic shift” in tech go-to-market. AI categories gained 643 new products between Sept. 2022 and Sept. 2023, showing more than twice the growth of the second fastest-growing software market (design). Vendors in almost every category are adding AI use cases.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.