Basic Personalization and Targeting Are Still Top Retail Challenges: RIS News

Next up is a survey by Retail Info Systems of senior retail executives. Top strategy for customer engagement and loyalty was in-store personalization. Integrating online and offline capabilities ranked third and “holistic customer-centricity” was a lowly number eight. Similarly, customer segmentation and targeting was the most-cited challenge while omnichannel engagement ranked fourth and consolidating application and data silos was ninth. In other words: most retailers are still wrestling with basic marketing technology.

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Voice Changes Everything: Invoca Study

January 10, 2018

Voice-based devices get plenty of attention but I still don’t think people recognize how entirely they will change the world in general (the walls will literally be listening) and marketing in particular (no more visual advertising). This report from Invoca covers some of the territory, finding that 20% of searches are already done by voice, 61% of people will listen to voice ads, and 73% of voice assistant owners have already bought something through it. Can you hear me now?

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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