Technology review site TrustRadius has identified AI-written software reviews as a new threat to authenticity and quality, saying that using AI to generate content represented as the user’s own could lead to “legal repercussions.” The future lies in video reviews, it says in its 2024 Review Transparency Report. These can be captured at vendor events, reducing time investment on the part of the reviewer.
Consumer perception prediction platform Curated for You has unveiled a new Purchase Intent Email and SMS Trigger platform. Email and SMS triggers have traditionally been based on past consumer behavior such as cart abandonment. The new platform anticipates future needs based on recent behavior as well as demographic and location data. It seeks to trigger actions based on understanding motivation for behavior rather than just, for example, purchased product attributes.
Lack of trained employees is a problem for marketing organizations at all levels. One issue may be that employees prefer face-to-face training (cited by 69% in this iSpring study), while course creators prefer to build online courses (cited by 77%). Most companies create their training content in-house, although externally-sourced content is more popular in consumer industries including media, automotive, retail, and financial services.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.