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Curated For You Launches Predictive Email, SMS Trigger Platform

Consumer perception prediction platform Curated for You has unveiled a new Purchase Intent Email and SMS Trigger platform. Email and SMS triggers have traditionally been based on past consumer behavior such as cart abandonment. The new platform anticipates future needs based on recent behavior as well as demographic and location data. It seeks to trigger actions based on understanding motivation for behavior rather than just, for example, purchased product attributes.

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The World’s Population Is Connected and Mobile: Meltwater

February 28, 2024

In an extensive survey of global digital demographics, media intelligence firm Meltwater reports that almost 98% of internet users (aged 16 to 64) have some kind of mobile phone (mostly smartphones) while almost 60% have some kind of PC or laptop. There’s growth in ownership YoY, but it’s single digits or less, arguably suggesting that the use of these devices has reached saturation point. 5.35 billion out of the global population of 8.08 billion are using the internet.

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Battle Against Fake and Poor Quality Tech Reviews Continues: TrustRadius

February 27, 2024

Technology review site TrustRadius has identified AI-written software reviews as a new threat to authenticity and quality, saying that using AI to generate content represented as the user’s own could lead to “legal repercussions.” The future lies in video reviews, it says in its 2024 Review Transparency Report. These can be captured at vendor events, reducing time investment on the part of the reviewer.

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