This report on SaaS company benchmarks from OpenView Partners offers an intriguing snapshot into how businesses are adapting to hard times.  One impressive change is revenue per employee, which has zoomed up to 110% at median companies in different revenue classes and even more at top-performing firms.  Lots more here in product-led growth, acquisition costs, retention and expansion rates, spending and staff categories.

This GP Bullhound report offers ten tech predictions for 2024, officially kicking off the 2024 prediction season.  At least six relate to AI, but they also look at the growth of the private space industry (space as in astronauts, not WeWork), anti-money laundering, and carbon accounting.  Perhaps the riskiest prediction is that Apply will launch an ad-free search engine of its own.   Thought-provoking if not light reading.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.