This report on SaaS company benchmarks from OpenView Partners offers an intriguing snapshot into how businesses are adapting to hard times.  One impressive change is revenue per employee, which has zoomed up to 110% at median companies in different revenue classes and even more at top-performing firms.  Lots more here in product-led growth, acquisition costs, retention and expansion rates, spending and staff categories.

This GP Bullhound report offers ten tech predictions for 2024, officially kicking off the 2024 prediction season.  At least six relate to AI, but they also look at the growth of the private space industry (space as in astronauts, not WeWork), anti-money laundering, and carbon accounting.  Perhaps the riskiest prediction is that Apply will launch an ad-free search engine of its own.   Thought-provoking if not light reading.

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.