News Raises $10 Million to Flag Social Media Disinformation Campaigns

In the on-going plague that is Facebook, I could mention The New York Times’ report that they are pushing their own propaganda through the News Feed or that the ad industry proposes to “combat” social media hate speech without cutting off the ad spending that funds it. But let’s instead offer a ray of hope: has raised $10 million for its platform to quickly detect and respond to social media disinformation campaigns.

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IT Managers See CDP as Key Marketing Technology: Treasure Data Survey

September 23, 2021

More than half (59%) of the respondents to this Treasure Data martech survey are in IT, which probably explains why they rated security as the most important evaluation consideration (58%), far ahead of cost (38%), scalability (38%), or integration (37%). The group ranked CDP as the top marketing stack technology (68%), although the list of choices didn’t include stalwarts such as email, marketing automation, or CRM. Download for more.

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Retail Networks and Audio Ads Grow Outside the Walled Gardens

September 23, 2021

Staying positive, let’s look at alternatives to Big Tech-based online media. One growing channel is retailer-based media networks, which Catalina is nurturing with a bundle of products and services that make them easier for retailers to deploy. Anther is the audio advertising, which iHeartMedia subsidiary Triton Digital is supporting with a marketplace, due early next year, that will aggregate 100 billion monthly impressions across broadcast radio, podcast, and streaming audio.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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