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Retail Networks and Audio Ads Grow Outside the Walled Gardens

Staying positive, let’s look at alternatives to Big Tech-based online media. One growing channel is retailer-based media networks, which Catalina is nurturing with a bundle of products and services that make them easier for retailers to deploy. Anther is the audio advertising, which iHeartMedia subsidiary Triton Digital is supporting with a marketplace, due early next year, that will aggregate 100 billion monthly impressions across broadcast radio, podcast, and streaming audio.

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Blackbird.ai Raises $10 Million to Flag Social Media Disinformation Campaigns

September 23, 2021

In the on-going plague that is Facebook, I could mention The New York Times’ report that they are pushing their own propaganda through the News Feed or that the ad industry proposes to “combat” social media hate speech without cutting off the ad spending that funds it. But let’s instead offer a ray of hope: Blackbird.ai has raised $10 million for its platform to quickly detect and respond to social media disinformation campaigns.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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