IT Managers See CDP as Key Marketing Technology: Treasure Data Survey

More than half (59%) of the respondents to this Treasure Data martech survey are in IT, which probably explains why they rated security as the most important evaluation consideration (58%), far ahead of cost (38%), scalability (38%), or integration (37%). The group ranked CDP as the top marketing stack technology (68%), although the list of choices didn’t include stalwarts such as email, marketing automation, or CRM. Download for more.

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Previous Article Raises $10 Million to Flag Social Media Disinformation Campaigns

September 23, 2021

In the on-going plague that is Facebook, I could mention The New York Times’ report that they are pushing their own propaganda through the News Feed or that the ad industry proposes to “combat” social media hate speech without cutting off the ad spending that funds it. But let’s instead offer a ray of hope: has raised $10 million for its platform to quickly detect and respond to social media disinformation campaigns.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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