Bloomreach Buys CDP Exponea and Raises $150 Million

Recommendation engine Bloomreach is buying CDP and marketing automation vendor Exponea.  No price was announced.  The deal follows similar combinations including Segment/Twilio, Manthan/RichRelevance, CrossEngage/Gpredictive, Agilone/Acquia, and Emarsys/SAP.  Bloomreach also announced a $150 million funding.

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SheerID Expands Group Member Verification to European Marketers

January 27, 2021

SheerID calls itself an “identity marketing” vendor, meaning it verifies that people who sign up for offers limited to groups such as students, military, or healthcare workers are really members of those groups.  They do this by collecting a ton of data while somehow keeping within privacy rules.  In fact, they’re so good at the privacy bit that they’re expanding into 13 European countries, GDPR notwithstanding.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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