Happy International Privacy Day, Dear Reader. You’ll find all sorts of events online. If you want to take concrete action, this page from the National Cybersecurity Alliance connects you with links to reset your personal privacy settings on more than one hundred sites including all your data-gobbling favorites. Hours of fun!

SheerID calls itself an “identity marketing” vendor, meaning it verifies that people who sign up for offers limited to groups such as students, military, or healthcare workers are really members of those groups.  They do this by collecting a ton of data while somehow keeping within privacy rules.  In fact, they’re so good at the privacy bit that they’re expanding into 13 European countries, GDPR notwithstanding.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.