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BlueVenn CDP Integrates Throtle Online/Offline Identity Match

Customer Data Platform vendor BlueVenn announced a strategic partnership with Throtle, which helps companies connect online to offline identities. What’s interesting is such integrations have usually been done as clients request them; this makes the integration more part of BlueVenn’s standard offering.

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Consumers’ Facebook Time Falls Sharply: Verto Index Report

November 21, 2017

It’s not your imagination: the online audience aggregators (Google, Facebook, Amazon, etc.) really are coming under unprecedented pressure. It’s not just lagging indicators like the New York Times finally noticing there’s a problem, Verto Analytics, which gathers behavior from measurement apps on consumer devices, found that Facebook time fell 32.7 hours per month in 2016 to 18.5 hours in 2017. Other social media services showed growth. Let’s face it: attention spans are short and people are not as obsessed with Facebook as they used to be.

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Ad Fraud Remains Common But There’s Hope: RhythmOne Study

November 17, 2017

One of the problems with taking humans out of the media buying process is that ad fraud and brand safety problems can go undetected. Programmatic ad platform RhythmOne reports it blocked just over one-third of all potential inventory due to fraud or performance concerns last June – September.  Rates are similar with previous periods but better options are emerging: fraud is lower on mobile app inventory than desktops; private marketplaces offer higher quality options; and ads.txt is helping to prevent unauthorized selling by fraudsters.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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