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Ad Fraud Remains Common But There’s Hope: RhythmOne Study

One of the problems with taking humans out of the media buying process is that ad fraud and brand safety problems can go undetected. Programmatic ad platform RhythmOne reports it blocked just over one-third of all potential inventory due to fraud or performance concerns last June – September.  Rates are similar with previous periods but better options are emerging: fraud is lower on mobile app inventory than desktops; private marketplaces offer higher quality options; and ads.txt is helping to prevent unauthorized selling by fraudsters.

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Hacked Vacuum Cleaner Doubles as Spy Cam

November 16, 2017

And if you don’t have enough to worry about, it turns out your vacuum machine could be spying on you too. Researchers at Check Point, who are paid to try such things, found they could hack into the camera on a Wi-Fi connected LG vacuum robot, despite sophisticated anti-hacking defenses employed by the manufacturer. Their point may be undercut by a video illustrating the hack: while intended to be ominous, it seemed to show the main risk is the world learning whether you have dust bunnies.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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