CDP BlueVenn has been purchased by Upland Software, which owns a cluster of customer engagement products including Adestra, Kapost, PostUp, and Localytics. The company expects BlueVenn to unify and share data across all its systems. Price was $52 million, a modest 3.5x BlueVenn’s reported revenue of $15 million. It’s the latest of several CDP acquisitions by firms planning to connect separate customer engagement products.
Well, that was a fun day. It started with news that CDP vendor Boxever is being bought by digital experience platform Sitecore. It’s the latest CDP acquisition by a company wanting to unify its collection of digital experience systems. Sitecore announced in January that it planned to spend $1.2 billion to its grow its business.
In a far different corner of the galaxy, Instacart announced a $265 million financing round for its pandemic-fueled online grocery business. The raise brings total funding to $2.7 billion and values the company at $39 billion. This has more to do with martech than you may think: some of the money will grow Instacart marketplace and advertising services that leverage its massive customer base.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.