BlueVenn Sold to Upland Software for $52 Million

CDP BlueVenn has been purchased by Upland Software, which owns a cluster of customer engagement products including Adestra, Kapost, PostUp, and Localytics.  The company expects BlueVenn to unify and share data across all its systems.  Price was $52 million, a modest 3.5x BlueVenn’s reported revenue of $15 million.  It’s the latest of several CDP acquisitions by firms planning to connect separate customer engagement products.