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Brand Authenticity Matters to Consumers: Stackla Study

If you can fake authenticity, you’ve got it made, goes the old joke. But faking authenticity may be harder than it seems: adults correctly distinguished professional from consumer-created content 70% of the time, according to a study from user-generated content platform Stackla. And consumers will punish brands that try to fool them. Then again, maybe it just proves that professionals who are really good at faking authenticity do have it made. Especially if they’re Russian.

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Sonobi Launches People-Based Ad Marketplace to Compete with Walled Gardens

November 10, 2017

Advertisers worried about losing access to customer data because of Facebook, Google, Amazon and other walled gardens have a new friend: ad tech company Sonobi, which just opened a public beta of an addressable marketplace reaching up to 225 million individuals across premium online publications. The marketplace uses a “People Based Identifier” that can track individuals across multiple environments, offering scale and precision to match the walled gardens. The marketplace is integrated with major programmatic buying platforms.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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