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Brandcrush Launches Marketplace for Retailer-Owned Media

As obsessions go, being fascinated by the rise of retailer-owned media channels is pretty harmless, I guess.  So it’s probably okay for me to share that Brandcrush recently launched a marketplace to make it easier for retailers to sell ad space across in-store, in-package, and digital interactions.  They say clients can set up their ad sales business in as little as 48 hours, which is great news if you think consumers should see more ads as quickly as possible.

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Inmar Buys Aki Technologies for Personalized Mobile Ads

October 5, 2021

Inmar also offers tools for retail media networks, along with a bucket of other tech for retail marketing, logistics, payments, and pharmacy management.  They just expanded their offering by acquiring Aki Technologies, which targets personalized mobile ads at consumers based on time of day, location, content consumption, and other in-the-moment signals.  It’s their fifth acquisition in the past two years, although they don’t seem to own a CDP.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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