Brands Shift Focus to First-Party Data: Braze Study

Whatever happens with new privacy laws, marketers will need to deal with the loss of third party cookies and restrictions on data sharing.  Braze reports that 96% plan to increase marketing budgets, 42% plan to add new channels, and 38% will put more emphasis on zero- and first-party data.  Improved data management tops the list of brand concerns for 2022.

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Industry Slams Anti-Surveillance Ad Act

January 25, 2022
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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