Whatever happens with new privacy laws, marketers will need to deal with the loss of third party cookies and restrictions on data sharing. Braze reports that 96% plan to increase marketing budgets, 42% plan to add new channels, and 38% will put more emphasis on zero- and first-party data. Improved data management tops the list of brand concerns for 2022.
CDP Daily deals in just the facts, ma’am, so we weren’t going to write about the sure-to-be-changed Banning Surveillance Advertising Act introduced in Congress last week. But the industry opposition has been so overwrought – 17 Million Jobs at Risk! The Internet Will Die! – that we feel a need to inject some reality. The clearest analysis I could find says the law allows targeting based on first party data but not third party data. What’s not clear whether publishers could use their own (first party) data to target ads... Read More >
Jamie in our Department of the Obvious offers this study from The Predictive Index, which finds that companies who put the right people in the right roles, create remote-friendly and inclusive workplaces, and prioritize health benefits have significantly lower turnover than those that don’t. Glad we straightened that out.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.