Jamie in our Department of the Obvious offers this study from The Predictive Index, which finds that companies who put the right people in the right roles, create remote-friendly and inclusive workplaces, and prioritize health benefits have significantly lower turnover than those that don’t. Glad we straightened that out.
Whatever happens with new privacy laws, marketers will need to deal with the loss of third party cookies and restrictions on data sharing. Braze reports that 96% plan to increase marketing budgets, 42% plan to add new channels, and 38% will put more emphasis on zero- and first-party data. Improved data management tops the list of brand concerns for 2022.
The US Internal Revenue Service (IRS) will require taxpayers to use ID.me, an online identification service to log in as of this summer, regardless of whether you have an account or are a new registrant. Krebs on Security has detailed the specifics of the proof of identity process.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.