News

Breaking Data Corp to Help Media Fight Fake News

One problem with letting a computer decide which stories are effective is it may not care whether those stories are also true. Come to think of it, that’s a problem with people too. Breaking Data Corp. has an app to help: its technology scans the Web for news events, verifies them, and flags fake news. Or so says their press release.

More News

Next Article

Acxiom LiveRamp Gives Agencies Access to Universal Personal Identifier

October 25, 2017

We saw last Friday that Tylenol is eager to let you know they’re watching your every move. The folks at Acxiom-owned LiveRamp are more discreet even though their ambition is broader: nothing less than a “universal, people-based identifier” to track people across all devices in all media. They’ve just made their IdentityLink IDs available to ad agencies, completing a plan that has already made them available to brands, technology platforms, data owners, and publishers.

CDPI Newsletter
Previous Article

Customer Journey Analytics Market Is $4.7 Billion: Markets and Markets

October 23, 2017

And still more about money: companies will spend $4.7 billion on customer journey analytics software and services in 2017, says palindromically-named Markets and Markets. They expect the industry to reach $12.2 billion by 2022. Before you faint at the thought of all that mapping software, read the fine print: the estimate includes all customer segmentation, targeting, behavior analysis, brand management, campaign management and product management systems. Details will cost you $5,650.

CDPI Newsletter
Featured Article

Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

CDPI Newsletter