Calix Adds External Data to Real-Time Broadband Customer Information

It’s charming that the industry term for Wireless Internet Service Providers is WISPs.   If you already knew that, you probably know that Calix offers systems to support that industry and other types of broadband providers.  They just launched Marketing Cloud Plus, which lets providers enhance real-time customer data with demographic, psychographic, and geographic data.  It’s CDP-ish, so we can call it another example of an industry-specific CDP.