Foundry is the publishing and martech part of IDG, which also owns the IDC research firm and is itself owned by the Blackstone investment group. They just released a contact-level intent data product based on information gathered from titles like CIO and Infoworld, 800+ annual events, and tech including KickFire and LeadSift. It’s more evidence that the death of third party data is greatly exaggerated.
It’s charming that the industry term for Wireless Internet Service Providers is WISPs. If you already knew that, you probably know that Calix offers systems to support that industry and other types of broadband providers. They just launched Marketing Cloud Plus, which lets providers enhance real-time customer data with demographic, psychographic, and geographic data. It’s CDP-ish, so we can call it another example of an industry-specific CDP.
I wish I had several Snowflake news items today, so I could call it a blizzard and amuse myself for two seconds. But all I have it this announcement that Optimove now allows direct access to Optimove data that’s stored in Snowflake. I can still point out that every Snowflake instance is unique.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).