Foundry is the publishing and martech part of IDG, which also owns the IDC research firm and is itself owned by the Blackstone investment group. They just released a contact-level intent data product based on information gathered from titles like CIO and Infoworld, 800+ annual events, and tech including KickFire and LeadSift. It’s more evidence that the death of third party data is greatly exaggerated.
It’s charming that the industry term for Wireless Internet Service Providers is WISPs. If you already knew that, you probably know that Calix offers systems to support that industry and other types of broadband providers. They just launched Marketing Cloud Plus, which lets providers enhance real-time customer data with demographic, psychographic, and geographic data. It’s CDP-ish, so we can call it another example of an industry-specific CDP.
I wish I had several Snowflake news items today, so I could call it a blizzard and amuse myself for two seconds. But all I have it this announcement that Optimove now allows direct access to Optimove data that’s stored in Snowflake. I can still point out that every Snowflake instance is unique.
Like trouble, bad behavior by Meta shows up whether you look for it or not. The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers. Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.” How can this be a surprise?