Foundry is the publishing and martech part of IDG, which also owns the IDC research firm and is itself owned by the Blackstone investment group. They just released a contact-level intent data product based on information gathered from titles like CIO and Infoworld, 800+ annual events, and tech including KickFire and LeadSift. It’s more evidence that the death of third party data is greatly exaggerated.
It’s charming that the industry term for Wireless Internet Service Providers is WISPs. If you already knew that, you probably know that Calix offers systems to support that industry and other types of broadband providers. They just launched Marketing Cloud Plus, which lets providers enhance real-time customer data with demographic, psychographic, and geographic data. It’s CDP-ish, so we can call it another example of an industry-specific CDP.
I wish I had several Snowflake news items today, so I could call it a blizzard and amuse myself for two seconds. But all I have it this announcement that Optimove now allows direct access to Optimove data that’s stored in Snowflake. I can still point out that every Snowflake instance is unique.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.