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Canopy Labs Adds Predictive Model Triggers for Emails

Canopy Labs assembles a unified customer database which it uses to map customer journeys, run campaigns, and attribute results. They’ve just added emails triggered by predictive models, as opposed to specific events. We don’t list them as a CDP because they don’t provide external systems with access to their data.

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Treasure Data CDP to be Bought by ARM Holdings for $600 Million: Bloomberg Report

July 31, 2018

CDP Treasure Data is set to be bought by chip designer ARM Holdings for around $600 million, according to an unconfirmed Bloomberg report. It’s part of ARM’s strategy for Internet of Things. Treasure Data is especially good at dealing with large streams of semi-structured data, such as IoT devices produce. ARM, a SoftBank subsidiary, licenses semi-conductor chip designs and related intellectual property to semi-conductor manufacturers. Presumably that’s who they expect will use Treasure Data.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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