Canopy Labs assembles a unified customer database which it uses to map customer journeys, run campaigns, and attribute results. They’ve just added emails triggered by predictive models, as opposed to specific events. We don’t list them as a CDP because they don’t provide external systems with access to their data.
CDP Treasure Data is set to be bought by chip designer ARM Holdings for around $600 million, according to an unconfirmed Bloomberg report. It’s part of ARM’s strategy for Internet of Things. Treasure Data is especially good at dealing with large streams of semi-structured data, such as IoT devices produce. ARM, a SoftBank subsidiary, licenses semi-conductor chip designs and related intellectual property to semi-conductor manufacturers. Presumably that’s who they expect will use Treasure Data.
Consumer expectations for customer experience are rising across the board, with youngest customers showing the fastest increases, according to a survey from Ipsos and Medallia. U.S. consumers were most satisfied with online retail experiences and least with mobile network providers. Other interesting results by country.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)