The CDP industry is spending a lot of time debating whether IT teams should build their own systems or buy commercial software. Capital One Financial Corp has taken ‘build’ to an extreme by letting other companies buy systems it originally built for itself. The first product offered by Capital One Software is a data management tool for Snowflake. It’s probably not a trend but if it is, you heard it here first.
“Transparency” is the most overused buzzword in advertising, says to this Mediaocean survey, followed closely by “cookieless/privacy-safe”. “Customer Data Platform” doesn’t even make the list, which feels like a failure on our part. More substantively, the study finds that marketers are more worried about the impact of cookie loss on their measurement capabilities than on marketing results. Interesting.
You probably don’t need more convincing that shopping on social media is A Thing, Dear Reader. But I’m still intrigued at how quickly the industry has hopped aboard that bandwagon. So here’s news that Pinterest has just bought THE YES, which uses AI to create a personalized fashion shopping feed based on users’ preferences for brand, style, and size.
The past year has been tough for all kinds of tech investments. This LUMA report offers an overview of martech, adtech, and content tech financial activity in public markets, private financing, and mergers and acquisitions. To summarize a mixed picture: the bleeding has stopped but growth has not yet resumed.