The CDP industry is spending a lot of time debating whether IT teams should build their own systems or buy commercial software. Capital One Financial Corp has taken ‘build’ to an extreme by letting other companies buy systems it originally built for itself. The first product offered by Capital One Software is a data management tool for Snowflake. It’s probably not a trend but if it is, you heard it here first.
“Transparency” is the most overused buzzword in advertising, says to this Mediaocean survey, followed closely by “cookieless/privacy-safe”. “Customer Data Platform” doesn’t even make the list, which feels like a failure on our part. More substantively, the study finds that marketers are more worried about the impact of cookie loss on their measurement capabilities than on marketing results. Interesting.
You probably don’t need more convincing that shopping on social media is A Thing, Dear Reader. But I’m still intrigued at how quickly the industry has hopped aboard that bandwagon. So here’s news that Pinterest has just bought THE YES, which uses AI to create a personalized fashion shopping feed based on users’ preferences for brand, style, and size.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.