The CDP industry is spending a lot of time debating whether IT teams should build their own systems or buy commercial software. Capital One Financial Corp has taken ‘build’ to an extreme by letting other companies buy systems it originally built for itself. The first product offered by Capital One Software is a data management tool for Snowflake. It’s probably not a trend but if it is, you heard it here first.
“Transparency” is the most overused buzzword in advertising, says to this Mediaocean survey, followed closely by “cookieless/privacy-safe”. “Customer Data Platform” doesn’t even make the list, which feels like a failure on our part. More substantively, the study finds that marketers are more worried about the impact of cookie loss on their measurement capabilities than on marketing results. Interesting.
You probably don’t need more convincing that shopping on social media is A Thing, Dear Reader. But I’m still intrigued at how quickly the industry has hopped aboard that bandwagon. So here’s news that Pinterest has just bought THE YES, which uses AI to create a personalized fashion shopping feed based on users’ preferences for brand, style, and size.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.