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Capital One Financial Enters Software Business

The CDP industry is spending a lot of time debating whether IT teams should build their own systems or buy commercial software.  Capital One Financial Corp has taken ‘build’ to an extreme by letting other companies buy systems it originally built for itself.  The first product offered by Capital One Software is a data management tool for Snowflake.   It’s probably not a trend but if it is, you heard it here first.

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Marketers Fear Impact of Cookie Loss on Measurement: Mediaocean Report

June 6, 2022

“Transparency” is the most overused buzzword in advertising, says to this Mediaocean survey, followed closely by “cookieless/privacy-safe”.  “Customer Data Platform” doesn’t even make the list, which feels like a failure on our part.  More substantively, the study finds that marketers are more worried about the impact of cookie loss on their measurement capabilities than on marketing results.  Interesting.

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Meta Faces Class Action for Overcharging Facebook Advertisers

April 17, 2025

Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another.  Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.

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