CDP Institute

The COVID-19 pandemic has dramatically accelerated use of non-traditional payment methods in Southeast Asia, according to a study from ACI Worldwide Resarch. Three out of five consumers (61%) in Indonesia, Malaysia, Thailand and Singapore prefer real-time payments as a favored way to pay in 2021, level with cash (61%) and higher than other payment categories, including digital wallets requiring cash or card top-ups (56%) and credit cards (30%).

Canada-based digital marketing agency Mrkt360 is collaborating with Argentine agencies Comuniquemos Hoy and 4Latam to introduce Google’s newest product offering for advertisers called DV360 in Latin America. Mrkt360 is among the few global agencies who are trained to deploy DV360, which allows for complete end-to-end campaign management from one platform. Under the agreement, Comuniquemos Hoy and 4Latamto will offer DV360 services to their clients with Mrkt360’s support.

Mexico’s Grupo Modelo, Intel Corporation and Retailigent Media will work VSBLTY Groupe Technologies and Tech Mahindra to roll out, operate, and analyze video cameras, screens, and hardware to create the largest in-store media network in Latin America. In addition to advertising the network will provide store traffic and customer anonymous demographics, coupled with daily sales, critical operations-related data and real time security. Deployment is already underway in Mexico, Ecuador, Colombia and Peru.

Domino’s needed to turn its focus to online delivery and build more engagement across its digital platforms, so they implemented Segment platform with a use case of cross-sell/upsell campaigns via personalized offers. They launched a series of Facebook and Google ads campaigns to influence customer conversion and retention and they were able to identify eight cohorts of customers and create personalized customer journeys for each based on behaviors. They increased campaign effectiveness, producing a 700% increase in ROAS (return on ad spend) and 65% decrease in CPA (cost per acquisition).

Super.mx provides the emerging Latin American middle class with insurance that is easy to buy – it can be bought on a cell phone in minutes – and that pays quickly with no adjusters. It’s an MGA, or managing general agent, meaning they handle the entire user experience just like a direct-to-consumer carrier, but with the breadth of product choice offered by an aggregator. The company just raised a $7.2 million Series A from ALLVP Venture Capital, who are convinced that insurtech is the “next frontier” in financial inclusion in... Read More >

To increase the internet penetration rate in Africa to 51% by 2025, The Smart Africa Alliance, a group of primarily 32 African countries, has teamed up with Japanese technology giant, SoftBank, on the use of non-terrestrial connectivity to spread internet access to underserved regions on the continent.

Kenya’s leading telecoms company, Safaricom, has launched its long-awaited M-Pesa Super App, which comes with an offline mode and a mini-app functionality.

Microverse has developed an online coding academy with a collaborative learning system, curriculum designed for a diverse range of candidates, and deferred tuition until graduates land a job. The company projects the more than 1,000 full-time students will go through the program this year, including about 75% from Africa and Latin America. It just announced $12.5 million in venture capital funding.

A new survey conducted by Backbase with YouGov discovered that consumer appetite for digital banking services continues to grow in the countries of the Gulf Cooperation Council (GCC), accelerated further by the COVID-19 pandemic. 77% of respondents say that they use digital banking services at least once a week, and 30% uses services once a day or more.

SALESmanago, a leading Customer Data and Experience Platform (CDXP) provider in Europe & USA and Aghreni Technologies Pvt Ltd, headquartered in India (Owner of the popular brand ‘Kenscio’) announced a partnership to promote SALESmanago’ s bestselling AI-drivenCustomer 360° Platform for Global customers and in particular to Indian enterprises.

Exotel, Asia’s largest cloud communication platform (headquartered in India), and Ameyo, Asia’s largest contact center platform, announced a merger. The merger creates the largest customer engagement cloud platform in the emerging markets, with a presence in 60 countries and an ARR of 40 million USD. Over 500 of the largest enterprises in India use either Ameyo or Exotel.

Plan Metrix reports more than 300 different attributes in India across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel and more. Marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI.