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Comscore Launches Plan Metrix Multi-Platform in India

Plan Metrix reports more than 300 different attributes in India across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel and more. Marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI.

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Exotel and Ameyo Announce Merger to Form the Largest Customer Engagement Cloud Platform

July 8, 2021

Exotel, Asia’s largest cloud communication platform (headquartered in India), and Ameyo, Asia’s largest contact center platform, announced a merger. The merger creates the largest customer engagement cloud platform in the emerging markets, with a presence in 60 countries and an ARR of 40 million USD. Over 500 of the largest enterprises in India use either Ameyo or Exotel.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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