Plan Metrix reports more than 300 different attributes in India across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel and more. Marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI.
Exotel, Asia’s largest cloud communication platform (headquartered in India), and Ameyo, Asia’s largest contact center platform, announced a merger. The merger creates the largest customer engagement cloud platform in the emerging markets, with a presence in 60 countries and an ARR of 40 million USD. Over 500 of the largest enterprises in India use either Ameyo or Exotel.
Dentsu Group is expanding the commerce capabilities of its Merkle unit by purchasing customer service and commerce agency LiveArea. LiveArea was the consulting arm of PFSweb, which will continue to offer fulfillment services. PFSweb reported the price at $250 million, roughly three times LiveArea revenues of $85 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.