Plan Metrix reports more than 300 different attributes in India across a range of lifestyles, interests, and activities, including automotive, beauty, electronics/computers, financial, food & beverage, health, home & living, retail & apparel, sports & leisure, travel and more. Marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI.
Exotel, Asia’s largest cloud communication platform (headquartered in India), and Ameyo, Asia’s largest contact center platform, announced a merger. The merger creates the largest customer engagement cloud platform in the emerging markets, with a presence in 60 countries and an ARR of 40 million USD. Over 500 of the largest enterprises in India use either Ameyo or Exotel.
Dentsu Group is expanding the commerce capabilities of its Merkle unit by purchasing customer service and commerce agency LiveArea. LiveArea was the consulting arm of PFSweb, which will continue to offer fulfillment services. PFSweb reported the price at $250 million, roughly three times LiveArea revenues of $85 million.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).