CDP Institute

Which is not a martech best practice: agile techniques, formal metrics, or hiring outside consultants? CDP Institute’s just-released member survey shares that and other keys to CDP success. We even reveal once and for all what’s the most important feature in a CDP. Vox populi vox dei.

Did you scratch you head last year when the Specialty Graphic Imaging Association bought NAPCO Media, publisher of Target Marketing and Publishing Executive? Now you can unscratch it, because SGIA just sold NAPCO to Adweek. Adweek itself was bought by Shamrock Capital in June, and is apparently looking to scale up its audience data.

InfoSum has technology that lets companies analyze data on shared customers without sharing the data itself. It uses Bloom filters, a term you can casually drop the next time you’re trying to impress a privacy geek. The rest of us may be impressed that they just raised $15 million to complete their Series A.

Lots of that data we’re so carefully protecting is wrong. This report for Validity by Demand Metric finds that most companies think at least 20% of their CRM data is incorrect, and 27% believe bad data costs more than 10% of their revenue each year. Download for more ways to scare your boss into spending on data quality.

If bad data doesn’t poison you, you might still drown in the flood. That’s the warning of this Splunk report, which finds that managers expect data volume to grow nearly 5x by 2025 and just 14% say their company is prepared to handle the increase. Download for interesting things about blockchain, augmented and virtual reality, 5G, edge computing, AI, Internet of Things and more. No Bloom filters, though.

Votes, coronavirus cases, census households: measurement is a hot topic right now. TVision can’t solve any of those problems but does claim a better way to track TV viewers. Their latest semi-annual report finds that TV sets were on 77% more during stay-at-home periods, but viewability and attention went down. You’ll have to read the report to learn what that means.

Meanwhile, the nice people at Risk Based Security have issued their own semi-annual report on data breaches. They found the number dropped by half in the first six months of 2020 vs 2019 but suspect the measures are off because reporting has been disrupted. Download to catch up on the latest data breach trends.

Et tu, Fluffy? No one really thinks a cat is behind the notorious “meow” attacks on misconfigured cloud databases, but it’s 2020 so anything is possible. We do know that more than 25,000 Elasticsearch and MongoDB databases have been wiped, up from an estimated 1,500 barely one month ago. That’s one busy kitty unless she’s attracted some copycats.

Let’s peer today at life’s second-most interesting topic: consumer behavior. We’ll start with this Unruly report (that’s the company name; the report is well-behaved) on connected TV viewers. Headline finding is 73% of U.S. consumers would rather watch ads on free TV than pay for ad-free TV content. Times being what they are, consumers are even more likely to seek free options: 35% have tried a new ad-supported streaming service since the pandemic began and 79% plan to continue.

Integral Ad Science also has a study about TV ads. They found that 74% of consumers like ads to match the content they’re viewing. Also, people are more likely to remember and feel good about ads that appear near positive content. Glad we straightened that out.

Momentum Worldwide has been asking shoppers about their pandemic behavior. More than one-third (37%) started using grocery delivery services during the pandemic but just 12% of that group plans to continue. Here’s a surprise: as many miss in-store shopping for groceries (74%) as for clothing and shoes (75%). Try not to judge.

In a mischievously terse, 91-word statement, Walmart yesterday said they will, or might, join Microsoft’s bid for TikTok. Walmart is aggressively growing its ecommerce and advertising businesses, so this announcement makes more sense than several other aspects of TikTok saga. Walmart was already expected to pass eBay this year to become the second-largest ecommerce company.