CDP Institute

Another sign of creeping normality is that ZoomInfo is moving ahead with its Initial Public Offering, planning to raise up to $800 million at a valuation of nearly $7 billion. It’s more ambitious than the $500 million IPO announced in early March, before COVID-19 shutdowns hit hard.

In another bit of business-as-almost-usual, open source web development framework Gatsby has raised a $28 million Series B, bringing its total to $47 million. You may have thought WordPress, Drupal, and others had the open source Web CMS business locked down, but Gatsby lets developers create Web sites by stitching together separate cloud-based services. It’s APIs all the way down.

It’s a bit of a grab bag today, Dear Reader. First some CDP news: CDP Celebrus has added a collection of real-time machine learning and natural language processing capabilities. The list includes 50+ behavioral signals detected by machine learning; streams of real-time content recommendations; detection of unusual customer behaviors; and signals based on text analysis.

Next, we have content experience platform Uberflip launching a marketplace to connect data sources, personalization engines, tracking tools, and more. You could read this as Uberflip trying to put itself at the center of its clients’ marketing stack, but it’s probably more aimed at simplifying connections with systems that supplement Uberflip’s own capabilities.

And an acquisition: partner management platform Partnerize has purchased brand safety platform BrandVerity. The deal will make it easier for Partnerize clients to ensure the affiliates are complying with rules for how brands can be presented. Did you notice that everything’s a platform these days?

Yesterday was the second anniversary of the go-live date for the European Union’s General Data Protection Regulation (GDPR), so it’s fitting that we have privacy news. First is a $16 million raise by Evervault, which promises to keep personal date safely encrypted and only allow API calls to process it within “privacy cages” that do not expose the unencrypted contents. Companies would not store any sensitive data and thus avoid most burdens of GDPR compliance, the company says.

Skyflow just raised $7.5 million for its own privacy, which also stores sensitive data for clients and allows access through API calls. Details are not clear so we can’t judge how it differs from Evervault’s approach. But in any case, API-based privacy systems are officially a Thing.

Trust Stamp preserves privacy with a biometric-based identity token that’s unique for each individual but doesn’t reveal any personal information. This lets companies identify shared customers and authenticate individual identities without exposing personal data. They launched a Seedvest campaign last week which has so far raised $2.7 million of a $5.6 million goal, plus another $2.6 million from private investors.

You do love Adobe headlines, Dear Reader. So although I’m not entirely impressed that Adobe Audience Manager has added an ability to predict which segment a new Web site visitor will eventually join, I’ll mention it. For good measure, I’ll throw in a separate Adobe announcement from earlier this week, that they are adding AI-based predictive model scores and multi-touch attribution to Adobe Experience Platform.

Personalization platform and CDP SmarterHQ also has a new predictive model builder. It creates different kinds of self-tuning models and SmarterHQ says it’s the only personalization platform to build predictions using all types of data, not just purchases. Seems unlikely but it’s an interesting claim.

Here’s another feature announcement: data orchestration platform and CDP Openprise has released API Factory, which transforms automated business processes into custom APIs. This makes it easy for other systems to call an Openprise processe as a service. Nice.

Ecommerce is already booming without Facebook’s help, in case you haven’t heard. Contentsquare supports the industry with advanced analytics and AI-powered recommendations, evaluating ten trillion (with a “t”) consumer interactions per day. They just raised a $190 million Series D, brining total funding to $310 million.