CDP Institute

Stirista also collects customer data for its clients to use in identity resolution and enhancement. They also sell prospect lists for online ad audiences and emails. Stirista just raised $13 million, which they’ll use to expand through growth and acquisitions.

As you’re well aware, Dear Reader, consumers have increasing rights to find out what data companies have gathered about them from Neustar, Stirista, and other sources. One result is a growing list of vendors who help companies to find that data in their systems so they can share it when asked. You can add Transcend to that list: they have emerged from beta with a $25 million Series A, bringing total funding to $29 million.

Paris-based mediarithmics, a rare hybrid of CDP and DMP, has raised €8 million ($9.1 million), to expand in the UK market. The round brings total funding to €12 million.

As marketers scramble for alternatives to tracking cookies, customer data vendor Zeotap has launched a universal identity initiative called ID+. Starting with Zeotap’s own global identity graph, the project will use hashed personal identifiers, such as email and phone numbers, to track individuals across ad channels without violating privacy rules. More than twenty organizations are supporting the program, which will also interoperate with other universal ID schemes.

Mobile attribution vendor AppsFlyer has announced Zero, a free service to measure results from a company’s owned media, such as its email, social media posts, and Web sites. The service uses “deep linking” to track visitor origins. AppsFlyer will still charge to track results from paid and earned media and for people-based attribution.

There have been several studies in recent days reporting that ad spend is recovering from the pandemic-driven lows of March. This particular one from Pixalate reports a 40% increase in April/May for programmatic ads for Over-the-Top (OTT) and Connected TV (CTV), compared with a 14% drop in March. Kids and Family apps on Roku grew by 128%.

And speaking of Roku, they just announced a new shopper data program to help track the impact on purchases of TV ads. Launch partner is Kroger Precision Marketing, which will provide purchase data and help to refine TV audience targeting. Smart TV/retail data alliances are increasingly common: they offer alternatives to Facebook/Google/Amazon and don’t rely on third party cookies.

Industry news is pretty sparse these days but we can always whale on Facebook. Here’s a NYU Stern study that find their content moderation efforts are “grossly inadequate”. That would usually come from our Department of the Obvious but Senior Intern Jamie is out protesting with our blessing.

Here’s an interesting survey about real-time analytics that Harvard Business Review Analytic Services produced for SAS, Intel, and Accenture. They found 60% of companies think real-time, cross-touchpoint interactions are important but just 16% are very effective at delivering them. There are similarly huge gaps for specific capabilities, such as translating data into actionable insight (83% important, 22% doing it). Download to find how many say marketing is in charge of customer experience and CX tech.

On more traveled turf, this UK consumer survey from travel CDP Boxer found that 78% are frustrated when they get irrelevant messages, 67% would shop elsewhere after poor personalization, and 67% want personalized communications. But just 46% are willing to share personal data to get relevant personalized message in return. Not sure how the others think that’s going to happen.

Inching a bit closer to reality, Lowes launched an augmented video chat service that lets workers remotely evaluate and sometimes complete repair and maintenance projects. It’s all browser based, so easily accessible to repair people and customers with little technology investment. Like other remote-working solutions, it will probably remain popular even after the pandemic has ended.

We have two new CDPs today, Dear Reader. First is Delaware-based CustomerLabs, a no-code CDP for small business marketers. The company started in 2014 as a tag manager and swears that marketers can set up custom integrations without help from developers. Pricing starts at free for a single data source and three destinations.