CDP Institute

The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,

Research from network management software maker Ipswitch shows that over three quarters (78%) of IT professionals are struggling with assessing the full extent of the challenges and threats of deploying intelligent systems themselves, and managing the impact of broader intelligent technology use across their industries and customer bases….

Cross-device identity match rates have shot up in recent years, but brands and agencies remain skeptical of the results. “We were consistently disappointed with cross-device identity matches,” said David Kohl, CEO of the digital media advisory firm Morgan Digital Ventures. “There’s a gap in understanding of what’s possible between vendors and the buy side,…

Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…

Issues around data preparation and data quality continue to plague many data professionals, who spend as much as 80 percent of their time trying to make raw data usable. That is the take of David Corrigan, chief marketing officer and vice president of product management at InfoTrellis.

Mobilegeddon happened over a year ago. So we have all known for quite some time now that marketing needs to work well across channels and devices. Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?

iPerceptions, a global leader in research and audience solutions, today announced that it has acquired Datacratic’s Ad Tech business, a leading real-time audience optimization and segmentation Ad Tech Suite. iPerceptions’ acquisition further solidifies its position in the machine learning and audience data space by providing the most accurate first and third party audience intent segmentation capabilities available on the market.

TapFwd8 announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech ..

Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months.   ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and commissioned by ownerIQ. The September…

The latest from Ghostery’s Optimization Desk: By now, many of you are familiar with Ghostery’s Trackermap technology, a visual representation of all of the relationships between the digital technologies leveraged by your website.

NGDATA™, the customer experience management solutions company, today announced that it has acquired Rednun, a Netherlands-based company that specializes in creating personalized and data-driven video to optimize customer engagement.

Optimove, the leading Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes.