The 2016 Marketing Maturity Benchmark Report

The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,

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Remaking Marketing Organizations for a Data Driven World

October 11, 2016

Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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