The 2016 Marketing Maturity Benchmark Report

The 2016 Marketing Maturity Benchmark Report is an annualreport conducted by LeadMD that uses data to deliver abaseline for marketing automation best practices. Each year,LeadMD benchmarks over 2,000 companies, all of which are either preparing for marketing automation or are at stages ofmaturity with their chosen platform.,,,

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Remaking Marketing Organizations for a Data Driven World

October 11, 2016

Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.” We have been hearing for years about how the increasing availability of data is changing how marketers engage with customers. But what does that look like in practice? Are customers seeing improved service, better options, and more responsive offers? And how are these changes hitting companies’ bottom lines?…

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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