CDP Evergage Adds Algorithm to Pick Highest Value Offer per Customer

CDP and personalization vendor Evergage has expanded its machine learning powers with Contextual Bandit, an algorithm that considers response value as well as probability when picking the best offer for each individual. The company also added a Data Science Workbench that provides a data analysis toolkit and direct access to the detailed data in Evergage’s unified customer profiles.

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84% of Chief Security Officers Say Cybersecurity Breaches Are Inevitable: Kaspersky Lab

November 2, 2018

Here’s a disconcerting new trend: IT departments admitting they’re doing a poor job. Not what you want to hear from people we rely on. Let start with a survey from anti-virus expert Kaspersky Lab, which found that 84% of North American chief information security officers believe cybersecurity breaches are inevitable. Too many attackers and too little budget, they say. Somehow this doesn’t seem the best way to motivate management to give you more money.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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