CDP and personalization vendor Evergage has expanded its machine learning powers with Contextual Bandit, an algorithm that considers response value as well as probability when picking the best offer for each individual. The company also added a Data Science Workbench that provides a data analysis toolkit and direct access to the detailed data in Evergage’s unified customer profiles.

Still doubt that AI adds value? You’re such a skeptic. CDP vendor and AI-powered personalization system Blueshift analyzed 3.8 billion marketing interactions and found that AI can drive 7x higher customer engagement, 3x more revenue, and other good things. It’s science.

In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.