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CDP Institute Adds Composable CDP Self-Assessment Tool

Fewer topics are buzzier these days than Composable CDPs, and the CDP Institute is adding its little kazoo with a Composable CDP Knowledge Hub, featuring a Self-Assessment Tool to help members determine which features to look for to create a complete solution.  There’s also a vendor-neutral, Institute-written paper with an overview of the topic, links to our Build vs. Buy vs Compose training course, and other goodies.  Did we mention that it’s all free?

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Most Marketers are Positive About Results from Retail Media: Skai

February 9, 2024

Skai, the omnichannel marketing platform (formerly Kenshoo) reports that 77% of marketers surveyed for their “State of Retail Media” report saw good to excellent results from retail media. Only 3% saw poor results and none said results were terrible. Interestingly, the report found brands and agencies misaligned, with brands seeking online/offline retail opportunities while agencies manage retail media like just another channel.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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