Skai, the omnichannel marketing platform (formerly Kenshoo) reports that 77% of marketers surveyed for their “State of Retail Media” report saw good to excellent results from retail media. Only 3% saw poor results and none said results were terrible. Interestingly, the report found brands and agencies misaligned, with brands seeking online/offline retail opportunities while agencies manage retail media like just another channel.

A report from IAB Tech Lab warns that implementing Google’s Privacy Sandbox solutions will require a significant and expensive reworking of the digital advertising ecosystem. Privacy Sandbox has been developing alternatives to third-party cookie tracking, such as Google Topics. Google claims the report contains errors, inaccuracies and incomplete information.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.