IAB Tech Lab Report Critical of Google Privacy Sandbox

A report from IAB Tech Lab warns that implementing Google’s Privacy Sandbox solutions will require a significant and expensive reworking of the digital advertising ecosystem. Privacy Sandbox has been developing alternatives to third-party cookie tracking, such as Google Topics. Google claims the report contains errors, inaccuracies and incomplete information.

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CDP Institute Adds Composable CDP Self-Assessment Tool

February 8, 2024

Fewer topics are buzzier these days than Composable CDPs, and the CDP Institute is adding its little kazoo with a Composable CDP Knowledge Hub, featuring a Self-Assessment Tool to help members determine which features to look for to create a complete solution.  There’s also a vendor-neutral, Institute-written paper with an overview of the topic, links to our Build vs. Buy vs Compose training course, and other goodies.  Did we mention that it’s all free?

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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