A report from IAB Tech Lab warns that implementing Google’s Privacy Sandbox solutions will require a significant and expensive reworking of the digital advertising ecosystem. Privacy Sandbox has been developing alternatives to third-party cookie tracking, such as Google Topics. Google claims the report contains errors, inaccuracies and incomplete information.
Fewer topics are buzzier these days than Composable CDPs, and the CDP Institute is adding its little kazoo with a Composable CDP Knowledge Hub, featuring a Self-Assessment Tool to help members determine which features to look for to create a complete solution. There’s also a vendor-neutral, Institute-written paper with an overview of the topic, links to our Build vs. Buy vs Compose training course, and other goodies. Did we mention that it’s all free?
Shortly after Meta announced that it will label as AI-generated images created using Imagine, OpenAI announced similar capabilities for its ChatGPT and DALL-E 3. Metadata tagging will allow anyone to see that images were created by AI. The change is immediate for the web and will be introduced for apps by February 12.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.