Skai, the omnichannel marketing platform (formerly Kenshoo) reports that 77% of marketers surveyed for their “State of Retail Media” report saw good to excellent results from retail media. Only 3% saw poor results and none said results were terrible. Interestingly, the report found brands and agencies misaligned, with brands seeking online/offline retail opportunities while agencies manage retail media like just another channel.
CG companies are focused on increasing margins with 90% expecting profitable growth over the next two years, says Salesforce in its “Consumer Goods Industry Insight” report. They are also investing in digital marketing, with social media being the number one channel, as well as digital service and D2C sales. The industry is effective at collecting data (the number of sources has almost doubled since 2021), but less effective at activating it.
Fewer topics are buzzier these days than Composable CDPs, and the CDP Institute is adding its little kazoo with a Composable CDP Knowledge Hub, featuring a Self-Assessment Tool to help members determine which features to look for to create a complete solution. There’s also a vendor-neutral, Institute-written paper with an overview of the topic, links to our Build vs. Buy vs Compose training course, and other goodies. Did we mention that it’s all free?
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.