We’re light on real news today, so I’ll sneak in an invitation to try the CDP Institute’s new Use Case Generator (beta version). It leads you through a structured set of questions and returns a detailed use case suitable for vendor selection, implementation planning, or framing. Give it a try and let us know what you think.
The News Gods are back at work and have delivered a sparkling new CDP from Zeta Global. In fact, it’s not a mere CDP but a CDP+. Plus factors include persistent ID management, proprietary intent data and behaviors, and AI-generated insights.
Intouch Insight reports that consumers have shifted to online purchasing during that pandemic but now are starting to return to old patterns. Convenience and price are now their highest priorities, while cleanliness has fallen from first place in May 2020 to third place in October.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.